Thursday, April 10, 2008
Choices
People will eat more from lager plates, care twice as much about losing money instead of make it worry about thing that have a small chance of happing like plane crashes and not about one that happen a lot like car wrecks. Thaler has documented things like this for over 30 years. He has done studies showing that if you just change the question a little bit but still ask the same thing you will get really different answers. Like to get more organ donors in stead of asking check if you want to be an organ donor they asked check no not to be a donor. Donors increased a lot. That is crazy. How you can guide people choices.
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